Resumé

Steve Rodriguez
Steve Rodriguez
Digital Media Ninja
215-310-XXXX
stevelrodriguez@g****.com
Gardenia Circle
Paso Robles, CA 93446

About

What is a “Digital Media Ninja”? Simply put, I can’t pin down only a single thing at which to excel, so, I excel in everything. Well, nearly everything.

I’m a laser-focused, detail-oriented Graphic and Web Designer that just wouldn’t stay put. My skills set has grown to include coding, video design & production, animation, UI/UX design, and algorithm development.

A recruiter once said about me, “You don’t really fit one job position. You’re the kind of talent that companies will create a position for.”

Education

University of Central Florida
2002 — 2006
Bachelor of Arts, Digital Media
Focus: Internet & Interactive Systems

Design Skills

  • Art Direction
  • Branding
  • Typography
  • Layout
  • Print Design
  • Large-Format Printing
  • Web Design
  • Presentations
  • Photography

Design Experience

  • Graphic Design
  • Web Design
  • Coding — HTML, CSS, Javascript, PHP
  • Responsive Design
  • Mobile First Design
  • Content Management Systems
  • Wordpress
  • Salesforce
  • HTML5 Animated Ads
  • Wordpress
  • Concept Development
  • UI/UX Design
  • Algorithm Development
  • Content Marketing
  • Search Engine Optimization
  • Video Editing & Production
  • Video Special Effects
  • Compositing
  • Character Design
  • Animation
  • Sound Design

Skills

Software
Coding
Concepts
Adobe Photoshop
10
Adobe Illustrator
10
Adobe After Effects
7
Adobe Premiere
7
Adobe Audition
6
HTML
10
CSS
10
JavaScript
10
jQuery
8
PHP
8
Wordpress
9
Graphic Design
10
Web Design
10
Video Production & Editing
7
Animation
5
1
2
3
4
5
6
7
8
9
10
10+
Years of Experience

Project Highlights

Voter-Candidate Matchmaker

Connecting voters with the candidate that is most congruous with their beliefs
UX Design
Personal Project | November, 2019
  • Developed and implemented a web-based user experience that was designed to present a questionnaire of current political issues and use the data received to calculate a user's political tendencies and compare the score with political candidates of the 2020 United States Presidential Election and return the highest matches.
  • Using pre-existing data of candidate views, the algorithm was developed to include a weighing system that would affect the calculation based on how important each issue was to both the user as well as the candidates.

Driver Selector Tool

Connecting golfers with their optimal long-drive product
UX Design
Golf Club Company | May, 2019 | Role: Project Lead
  • Designed, developed, and implemented the algorithm to help users identify the optimal golf driver for their needs.
  • User Experience involved creating an interface that asks users about some of their physical traits and habits of their golf game/play-style and then returns the most relevant product based on their needs.
  • Process incorporated analytics to track the increase in conversions.

Mobile First Design

Designing for usability while maximizing SEO compatibility
Web Design
June, 2017 | Role: Project Lead | Team Size: 3
  • Full control over project design and implementation.
  • Emphasis on quick load times and SEO optimization.
  • UI/UX Design, with focus on Mobile-First design.
  • Coordinated with Copywriters and Digital Marketing staff to develop web pages that rank high on Google Search, deliver important information to users quickly, and drive conversions.
  • Fully integrated page variable fields with a limited-capability CMS.

LARP'd

It totally looks like a professionally published animated cartoon!
Animation
Personal Passion Project | January, 2015 | Role: Executive Producer, Director, Lead Animator | Team Size: 8
  • Fully animated sitcom. All content — script, artwork, audio, sound effects are all original content.
  • Head writer; supervised writers during script revisions. Directed and coordinated with voice talents. Served as Lead Animator.
  • Multi-view Character Design, Background Design, Set Design, and Prop Design

Experience

2015 — 2020
Appsoft Development, Inc. — Director of Design
Jacksonville, Florida

Responsibilities

  • As Design Team Lead, I oversee all design elements, ensuring high-level design output for visual elements, UX, and web code. Staying up to date on latest web technologies and implementing new processes and methodologies, streamlining workflow and increasing profitability, while continuing to improve a great client and user experience
  • Supervised junior designers to maximize workflow efficiency. Mentored and directed junior designers to help acclimate them to our CMS, graphics, and coding standards
  • Created videos and motion graphics to enhance the look and feel of websites Collaborate with Digital Marketing Managers to develop graphics and advertising campaigns in accordance with client banding. In addition to running the Creative Department, I also doubled as a Developer, coding and testing most produced websites
  • Team consists of a copy writer, developer, SEO manager, and 2 PPC resources

Achievements

  • During my first 12 months at AppSoft Development, website development and launches increased by 400% compared with production in each of the previous two years
  • Designed website layouts, graphics, and mock-ups helping to secure contracts with nationally recognized brands, such as: REV’N TV, Sarge Knives, Metabolic Research Center, Krank Golf, and E3 Spark Plugs
  • Working with the Content and SEO departments, I helped develop web code that was critical in securing top search placement for a large number of clients for crucial keywords in their industries
  • Developed UX for Krank Golf Driver Selector Tool — developed visual aesthetics, algorithm and code that provided customers with a personalized experience and drove sales
2012 — 2015
Freelance — Multimedia Strategist/Designer
Jacksonville, Florida

Responsibilities

  • Worked with product managers, copywriters, and business analysts, helped to provide strategy guidance for Digital Media platforms
  • Conducted usability and user testing — both in person and remote
  • Performed UX strategy and analysis, including user research, competitive audits, analytics analysis, and user interviews
  • Analyzed analytics and other data in A/B testing to determine optimal methods for conversion optimization
  • Designed new features and integrations, providing detailed mocks and specifications for development
  • Served as the technology resource clients as well as provided guidance for responsive design and web production techniques

Achievements

  • Some of my work was featured on a national cable commercial
2007 — 2012
Florida Custom Signs & Graphics — Creative Director
Jacksonville, Florida

Responsibilities

  • As Creative Lead, oversaw all production — digital, print, and large-format When applicable, collected qualitative and quantitative research that informs and validate design decisions
  • Created concept sketches, wireframes, mockups, and prototypes for production
  • Assisted in estimating and road mapping projects
  • Company liaison to vendors, partners, and subcontractors
  • Mentored and trained junior staff
  • Managed company website, analytics, and pay-per-click campaigns

Achievements

  • Presented business proposals and mockups to high-profile clients maintaining branding standards, including Follett Corporation and UNF, earning high value contracts
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