I was tasked to design and develop a custom Driver Selector Web App for Aether Golf that simplifies the club selection process for prospective buyers. The project tackled the challenge of converting hesitant site visitors into confident customers by creating a step-by-step quiz that gathers key data such as height, age, swing speed, handicap, and drive accuracy.
I designed and implemented a clean, guided experience that is a mobile-friendly, visually intuitive tool with built-in fitting logic that recommends the ideal product for each user.
Working with Steve was an absolute game-changer for Orlando SEO World. He completely transformed our brand and website into something sleek, professional, and conversion-focused. His attention to detail, design sense, and understanding of user experience were outstanding. Steve not only captured our vision but elevated it beyond expectations. Our engagement and leads have noticeably increased, and we couldn’t be happier with the results!
The original Orlando SEO World website lacked a cohesive brand identity and struggled to balance SEO needs with user-friendly design. Dense, text-heavy pages were overwhelming for visitors while being under-optimized for conversions. The challenge was to create a clean, visually appealing layout that presented key information clearly, supported strong search performance, and communicated the company’s credibility. The redesign needed to simplify navigation, highlight case studies, and ensure that CTAs guided visitors naturally toward inquiries or service requests.
To elevate Orlando SEO World’s brand, I developed a new logo, modern typography, and a fresh color palette reflecting trust, creativity, and digital expertise. The design system was applied consistently across all pages to establish visual cohesion. This rebranding reinforced professionalism and positioned the company as a top-tier SEO and web design provider in Central Florida.
An estimated 40-60% of millenials have a paid subscription for a music streaming service
The average monthly fees spent on music streaming services is estimated around $12-15 per paying millenial subscriber
For millennials (roughly people born ~1981-1996), it is estimated that between 20-30% still own MP3 files
Spotify, Apple, and YouTube have all raised prices in 2024–2025 by $1–2/month
I streamlined the site architecture by reducing menu depth and organizing pages logically for faster access to services, case studies, and contact points. A fixed table of contents element improved page flow, and larger typography improved readability. Visitors could easily find key details without scrolling fatigue, while subtle animations enhanced engagement and flow.
Behind the clean interface, I optimized on-page SEO by structuring content with keyword-rich headings and schema markup. Visible content prioritized user clarity, while hidden text remained search-friendly. Performance was enhanced through code minification, responsive layouts, and media compression, ensuring the site loaded quickly across all devices and ranked higher on search engines.
