Website redesign and rebranding for a startup charter high school in Utah. The objective was to create a professional looking site that could convey the school’s Waldorf-style approach to education.
Website redesign and rebranding for a startup charter high school in Utah. The objective was to create a professional looking site that could convey the school’s Waldorf-style approach to education.
Azure Fields Charter High School was in need of a modern website. Their original website was created in some DIY site, with components and elements emblematic of the Stone Age. The organization was in need of professional reworking of their visual identity standards, starting with a new logo and fresh color scheme. It was also requested to have a similar site plan and navigation to schools that follow a Waldorf curriculum and education.
The school’s first website didn’t have a true logo – it was merely a block serif typeface in black, set against a JPEG of a painting of a field. The site also used 6 different fonts, employed in seemingly random sizes and colors, further creating a sense of a lack of cohesion. I helped them narrow down their selection to 2 font typefaces, one for headings and one for body copy. I then devised a new logo and created a color palette to reflect the “Azure” in their name.
I streamlined the site architecture by reducing menu depth and organizing pages logically for faster access to services, case studies, and contact points. A fixed table of contents element improved page flow, and larger typography improved readability. Visitors could easily find key details without scrolling fatigue, while subtle animations enhanced engagement and flow. Videos were incorporated to add a sense of modernism and professionalism, but were closely monitored and compressed to still allow quick load times.
